Al Ain Greatest Road


⁠March Hare developed a seasonal plan to activate the greatest road in the world by bringing a series of high-profile global platforms and brands to Al Ain.

6 months of programming, one event per month were proposed and supported by a strong F&B Strategy.  This provides regular visitors to Al Ain, while also providing a diverse audience based on the programming.

Al Ain would maintain a regular presence in a cross-current of media with its regular events. By partnering with existing brands, it will expedite the process of turning the mountain into an icon.

Good Wood Hill Climb, Cresta Run, Red Bull Soapbox Derby, and many others will help bring true global notoriety to Al Ain within a matter of months.