First commercial Hyperloop contracts
Led the team that opened the Middle East and Asia, securing the world’s first Hyperloop contracts and large-scale government partnerships.
About
Dynamic leader with a proven track record of structuring high-value partnerships, driving foreign direct investment, and advancing large-scale technology and infrastructure initiatives across complex and emerging markets. Combines creative vision with commercial execution to unlock growth and national transformation.
Journey
- RHYS Gallery Founded and led the gallery for seven years — exhibitions across six continents and more than thirty countries. Early crash course in culture, place, and how the Power 300 move.
- Xanadu Group Designed and built bespoke residences and large scale cultural installations in Los Angeles and throughout the United States. Several projects earned international recognition, including features on Bravo’s Million Dollar Listing and Architectural Digest.
- Virgin Hyperloop One Vice President and team lead who secured world’s first Hyperloop contracts across the GCC and Asia.
- March Hare Co-founded March Hare to turn national visions into investment, delivery, and partnership platforms at government scale.
- Red Sea Highway A 2,030-kilometer green spine and tourism vision for western Saudi Arabia, with masterplan, delivery consortium, and BOT strategy.
- KARAVAN Asset-Light / Experience Heavy hospitality brand in remote and iconic locations — pools and pavilions designed by world class architects.
- Public Investment Fund Senior Advisor with a focus on Vision Development, Partnerships, and Foreign Direct Investment
Selected work
Vision for KSA · Foster + Partners
Designed VHO’s national Hyperloop vision for Saudi Arabia with Foster + Partners at FII 2019.
Hyperloop Exhibition · Bjarke Ingels Group
Curated the Venice Biennale Hyperloop Exhibition with Bjarke Ingels Group.
Red Sea Highway
Launched March Hare’s Red Sea Highway — a 2,030 km green spine and tourism icon for western Saudi, spanning masterplan, delivery consortium, and BOT strategy.
Vision for Asir
Government-commissioned vision to reactivate Asir’s agri-heritage — agri-tech, produce brands, and sustainable eco-tourism aligned with Vision 2030.
Royal Hejaz Railway
Government-commissioned vision to reactivate the historic Hejaz Railway as a Vision 2030 tourism icon — slow travel with Orient Express–class intimacy.
Roses of Taif
Government-commissioned vision to accelerate Taif’s rose industry into a protected global appellation — brand, agritech, and tourism.
MISK Creative Academy
Created the vision and strategy with the Mohammed bin Salman Foundation (MISK) to advance creative thinking in Saudi youth.
RHYS Gallery
Founded and led the gallery for seven years — exhibitions across six continents and more than thirty countries.